Date Archives May 2017

Google, YouTube search is becoming an embarrassment!

For an AI-driven market leader of search with control over the second largest search engine on the internet today; YouTube. Google is doing a ridiculously bad job at making sense of search queries on YouTube and displaying relevant videos.

So bad, that for some search queries, only 25% of search results were relevant, and none were personalized.
It all started today when I decided to look up brand names of a few companies that I happen to follow closely, thinking that I might stumble upon an interesting new product launch, tutorial, webinar, or interview.

Some of the brand names I looked up included companies like SEMRush, Ahrefs, CrazyEgg, Buffer & Moz, all of which are digital marketing related companies, so I’m assuming at least some of them have done their fair share of YouTube optimization.

Continue reading the full article on my Medium blog.

Building your Digital Persona Using Google Analytics & Facebook Insights

You’ve probably heard fellow marketeers tell you before that developing your marketing digital persona (Also referred to as user persona, customer persona, or buyer persona) is the first and most important thing you have to do before you begin marketing a product or a service, and I’m sure you’ve even given it a try, only to realize that it’s not as easy as you thought it would be.

If you read about the process online, you’ll either go through articles vaguely explaining the process, or articles telling you to send out surveys, build focus groups, and call/email your customers, but those somewhat traditional methods don’t always work out. Some customers are too busy to answer an email or fill out a survey, some simply don’t care enough about your business to do so, some are embarrassed to answer certain questions or could answer them dishonestly.

Continue reading the full article on my Medium blog.