For an AI-driven market leader of search with control over the second largest search engine on the internet today; YouTube. Google is doing a ridiculously bad job at making sense of search queries on YouTube and displaying relevant videos.
So bad, that for some search queries, only 25% of search results were relevant, and none were personalized.
It all started today when I decided to look up brand names of a few companies that I happen to follow closely, thinking that I might stumble upon an interesting new product launch, tutorial, webinar, or interview.
Some of the brand names I looked up included companies like SEMRush, Ahrefs, CrazyEgg, Buffer & Moz, all of which are digital marketing related companies, so I’m assuming at least some of them have done their fair share of YouTube optimization.
Continue reading the full article on my Medium blog.