Building your Digital Persona Using Google Analytics & Facebook Insights

You’ve probably heard fellow marketeers tell you before that developing your marketing digital persona (Also referred to as user persona, customer persona, or buyer persona) is the first and most important thing you have to do before you begin marketing a product or a service, and I’m sure you’ve even given it a try, only to realize that it’s not as easy as you thought it would be.

If you read about the process online, you’ll either go through articles vaguely explaining the process, or articles telling you to send out surveys, build focus groups, and call/email your customers, but those somewhat traditional methods don’t always work out. Some customers are too busy to answer an email or fill out a survey, some simply don’t care enough about your business to do so, some are embarrassed to answer certain questions or could answer them dishonestly.

Continue reading the full article on my Medium blog.

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